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Last updated on: 19th Mar 2026

The End of Marketing as We Know It - Price in Indiaby - Sergio Zyman

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₹446.00

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The End of Marketing as We Know It - price in India from 2 stores in India from ₹446.00

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End Of Marketing As We Know It
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The End of Marketing as We Know it  (English, Paperback, Zyman Sergio)
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The End of Marketing as We Know It - Book details

Author Sergio Zyman
Publisher HARPERCOLLINS PUBLISHERS
Publication Year 2000
Isbn-13 9780006531845
Isbn-10 0006531849
Language English
Edition 01
Binding Paperback
Number Of Pages 272 Pages
Book End Of Marketing As We Know It
Publishing Date 2000-06-19
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The End of Marketing as We Know It - price in India summary

  • We have aggregated The End of Marketing as We Know It - price and coupon offers available across all online stores in India.
  • The End of Marketing as We Know It - lowest price in India as on Thu, 19 Mar 2026 is ₹446.00 offered by Sapnaonline.

The End of Marketing as We Know It - details from bookadda

Sergio Zyman - aka Aya-cola - had the dubious distinction of launching New Coke - one of the best documented and most spectacular marketing failures. But just 79 days later the return of Classic Coke produced the biggest one-year rise ever in the brand's sales. Zyman learnt - and taught others - lessons about the emotional bond of consumers to the product. Here, he reveals his own marketing philosophy based on "neo-marketing" - the notion that "advertising and promotion are supposed to sell more stuff".

 

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The End of Marketing as We Know It - price in India is ₹446.00 on 20th Mar 2026

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